The Logo - some questions

For the logo to be "right" it will not hurt for a company or organization to ask some questions.

Business-related questions

1. What is the center of our business and what are we good at?
2. What are our long term goals?
3. Why do we need a (new) logo?
4. What is our primary target audience? Age, interests ...?
5. Who are our competitors? How do they profile themselves?

Logo-related issues

1. For what do we use the logo: the company/organization, products/brands, a campaign...?
2. What message and what feelings do we want to communicate with the logo?
3. What do we want the logo to consist of: a symbol, a company name/product name, both?
4. Do we have a slogan to be included in the logo?
5. Do we have any special requests with regard to fonts, font style (bold, italics, capitalization, etc.) and colors?
6. Do we have any logos that appeal to us? Why?
7. Where should the logo be included: the web, business cards, envelopes, letterhead, promotion products, panels...?
8. What budget do we have?
9. What deadline do we have?